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Search Console and its Verification Method

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Google Search Console (old name is Google webmasters tool) is a basic tool used in the process of search engine optimisation. It is a free resource provided by google which act as a communicating media between the user and google. Using this platform, google can alert the users about the mistakes and errors in a webpage. Google treat search console as a mock point.   Search console enables the SEO activities in a controlled form. It  help us to easily target a particular country, specified audience, language and also helps to find issues regarding device compatibility, mobile compatibility and browser compatibility.  First, we copy the URL and go to the Search Console. Google id used to login to the Search Console must be same as that of our Gmail id. Then automatic verification will take place. Otherwise, verification have to be done. Reaching the Search Console, we see 2 options, domain and URL prefix. Since we are pasting a sub domain, paste the URL in URL prefix....
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SEO On Page Optimisation

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                                                            SEO On Page Optimisation On Site or On Page optimization deals with the process of making the web pages clear and easy to access for the bot. It is the optimization taking place inside the web page. Where as, Off Page optimization deals with optimization process outside the web page which is done to increase the rating.  A HTML mainly consists of head part and body part. Head part consists of URL, title and meta description and body part contains the content. Google first analysis the URL, from which it gets a hint about that web page. Then it analyze the title and the meta description followed by the content. Thus it get the clear idea of that web page. The search engine results listed in the Google is called a  snippet , which consists of URL, title and description. In...
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History and Evolution Of Search Engine Optimisation

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                                                                 HISTORY OF SEO   Search engine is a software that is designed to perform information search in an internet. Search Engine Optimization (SEO) is the process of improving the search results in a search engine. One of the most prominent search engine is   Google . The Google was invented by two students as a part of their university project in 1998. First, it was used as a subdomain under their university website in which the search results will be sent to the submitted email id. This process took more than 24 hours time. By 2000, internet was widely used all around the globe. On September 11, 2001 following the Al- Qaeda attack at the World Trade Center in America, people were searching Google for the news regarding the same but the results were disap...
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